Business consulting for founders

We untie what’s stuck.

When the business is working — but not well enough to scale, decide, or sleep — we find the knot and leave a line you can actually run.

Organisation · pricing · positioning · operations · growth

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Stuck

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How we work

See the knot. Untie it. Leave a line.

Full process

01 — Diagnose

Find what is actually stuck

Not every problem is a marketing problem. We look at the commercial model, the work, and where decisions stall.

02 — Untie

Rework the few things that move money

Pricing, packaging, process, positioning, or GTM. We change the knots that are costing you margin, time, or focus.

03 — Leave a line

A way to keep choosing well

Frameworks, ownership, and a roadmap so the next project, hire, or campaign does not tangle the business again.

Why Unstuck

Consulting that ends in a clearer business, not a thicker deck.

Why we exist

Commercial, not theatrical

We care about margin, concentration, founder time, and whether customers have a reason to choose you.

Across industries, same kind of knot

Furniture, restaurants, D2C, logistics, SaaS. The sector changes. The stuckness is usually the same class of problem.

Built to be handed over

If it only works while we are in the room, it is not unstuck. We design for the team that has to live with it.

Case studies

Businesses we helped unstick.

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01 — Hyderabad · Fine jewellery

A lean organisation without adding fixed cost

Founders had become the operating system. We built ownership around the team already there.

02 — Bengaluru · Furniture & interiors

Better projects, not more projects

Demand was not the problem. Mix, pricing and which work was worth taking were.

03 — Pune · Restaurant

A reason to visit, before more ads

Main-road visibility was not converting. The offer was the knot, not the media plan.

04 — Mumbai · Art services

Scale without scaling the founder

Every project still needed the same person. We separated craft from operations.

Read more — all nine case studies

From the work

What “unstuck” sounded like.

“We initially thought the restaurant needed more marketing. Unstuck helped us see that the bigger issue was our positioning and menu, and that completely changed how we approached the business.”

Founder, Restaurant

“We had the expertise, but we didn’t have a clear way to take the business to market. Unstuck helped us build the GTM from scratch and get our first customers.”

Founder, Education Consulting Firm

“We had too many ideas and no clear priority. Unstuck helped us step back, identify what actually mattered, and build a much clearer direction for the business.”

Founder, Technology Company

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Tell us what’s knotted.

A short note is enough: the business, the stuck point, and what “clear” would look like in 90 days.

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